In order to create the perfect transition between outdoor and indoor areas theleisureway proposed an immersive experience with art and nature as a source of inspiration.
Leisure Strategy, Storytelling, Concept Design, Technical Development, Manufacturing, Instalation
Located in the north of the city, The Village is an upcoming destination in Jeddah, spanning over 100,000 sqm over three storeys and a total build-up area of 208,000 sqm.
In this project theleisureway was focused on creating a pleasant indoor environment for socializing, relaxation, and entertainment, by reinforcing the leisure offer to the entire public in general and families more specifically.
Inside the shopping center, in one of its big atriums, users are taken away by the three-stories high Origami Tree, visually and physically connecting all three floors together, and a pixel square in another atrium helping to resonate with the youth. While kids are busy are playing around, parents and other adults will be able to enjoy their time and socialize in the square and the hanging pixel cubes. Going into the corridors, users are immersed in each one of the seasons through the colors, pavements, landscaping and artistic bites placed along the way, encouraging them to walk through the entire mall.