Sharjah has a young bourgeoning population, rounding from 20 to 39 years. It is also called ”the smiling emirate” due to its friendly and welcoming atmosphere.
Strategy, Concept Design For A Project Development
Located in the heart of the new Sharjah, a new residential community, spanning over 3 million square feet, is set to offer a lifestyle that integrates modern living, retail and leisure into a vibrant urban environment.
The main purpose behind this project was to develop a meaningful intervention that brings identity, sense of community and an international outreach.
Inspired by the people, for the people, theleisureway designed a playful art collection, manifesting different gestures humans make when expressing their emotions, with a cool and fashionable aesthetic. The welcome square is an attraction for everyone in New Sharjah, an active anchor on the main pedestrian axis that boosts circulation and embraces visitors in a friendly environment protected from the parking and the sun. It includes a kids pavillion and a toddlers area. The residential square is a family friendly playful pocket. It is a private area for the surrounding neighbours with a play and seat concept. Lastly, the cool and emblematic F&B square. It is the social heart of the project and a hub for families and students with its sculptural and attractive fresh core: The Artistic Garden.