Vialia Vigo
A Vibrant Community Place
Time line
2018 – 2021
Intervention area
26.300 sqm
Role
Masterplanning, Strategy, Concept design, Technical Development.
Location
Vigo, Spain

The aim of Vialia square is not only to attract users to the shopping centre, but to connect with the community and create an area specifically oriented to each of the inhabitants of Vigo.
theleisureway designed a 26.300 m2 leisure ecosystem with a wide offer of activities and experiences based on the integration of the building (designed by Thom Mayne) with the community.
The inspiration
The powerful leisure mix, carefully shaped to socialize and discover. will make Vialia not only a grand plaza, but also an emblematic and distinguishing meeting point in Vigo City.
We applied behavioural design strategies to generate emotional connections and to create a great place to be enjoyed by everybody all day long.
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