A Vibrant Community Place
The aim of Vialia square is not only to attract users to the shopping centre, but to connect with the community and create an area specifically oriented to each of the inhabitants of Vigo.
theleisureway designed a 26.300 m2 leisure ecosystem with a wide offer of activities and experiences based on the integration of the building (designed by Thom Mayne) with the community.
The powerful leisure mix, carefully shaped to socialize and discover. will make Vialia not only a grand plaza, but also an emblematic and distinguishing meeting point in Vigo City.
We applied behavioural design strategies to generate emotional connections and to create a great place to be enjoyed by everybody all day long.