The Village, Outdoor
Located in the north of the city, The Village is an upcoming destination in Jeddah. Spanning over 100,000 sqm over three levels with a total build-up area of 208,000 sqm, the new mall will include; a cinema, a hypermarket, a luxury hotel, an open-air promenade, 132 stores, 45 fine dining restaurants, a food court, a theme park and 16 other flagship stores.
In a city saturated with shopping malls and an extreme climate of humidity and heat, the client commissioned theleisureway to help position them as the ultimate family leisure destination. Our mission was clear, to bring to life 13,000 square metres of outdoor space that would make the mall an unforgettable destination.
Throughout history, art has been an aspect intrinsically linked to society, serving as a means of expression and also as a universal language in which beauty and aesthetics are paramount.
Therefore, our inspiration for the 13,000 m2 surrounding the mall was based on bringing a global trend, art districts, to the outdoor space.
The plaza maintains the overall design language while walking the path inspired by the 7 traditional arts. Playable, interactive, innovative and uniquely designed sculptures are part of the space.
The result is an artistic journey through 7 different atmospheres, re-creating the largest outdoor area in Jeddah in a fresh and modern environment that offers visitors a new perception of what a shopping experience is.