Throughout history, art has been an aspect intrinsically linked to society, serving as a means of expression and also as a universal language in which beauty and aesthetics are paramount.
Masterplanning, Strategy, Storytelling, Concept Design, Technical Development, Manufacturing, Installation
Located in the north of the city, The Village is an upcoming destination in Jeddah, spanning over 100,000 sqm over three storeys and a total build-up area of 208,000 sqm.
In a city saturated with shopping malls and an extreme climate of humidity and heat, the client commissioned theleisureway to help position them as the ultimate family leisure destination. Our mission was clear, to bring to life 13,000 square metres of outdoor space that would make the mall an unforgettable destination.
The result is an artistic journey through 7 different atmospheres inspired by the 7 traditional arts. We have successfully transformed the largest outdoor area in Jeddah into a fresh and modern environment that offers visitors a new perception of what a shopping experience is. The outdoor square maintains an overall unified look and feel between the different arts through the playful, interactive, innovative and uniquely designed sculptures and elements that shape each area.