We found our link with nature through the forms present in nature and the tactile feel of wood. This natural connection offers a variety of shapes and textures capable of forming a landscape.
The tree of life
Strategy, Concept Design, Technical Development, Manufacturing, Installation
When we were invited by Donau Zentrum in Vienna to develop a project for their mall, we suggested that the intervention should fulfil various important objectives: entertain children, create a visual wow effect and build a leisure connection between parents and children.
In addition, we wanted to construct an iconic element capable of transporting the public to a place of surprises and warmth. An embracing space of which we have all dreamt, where the imagination runs free.
To become a landmark, an iconic playground that provokes a WOW EFFECT and makes people flow throughout the entire corridor, we designed a tree-like structure that icorporates several types of activities inside, with two long and playful slides enveloping the entire structure. The result was a 10 meters high permeable appealing element with a very natural look and feel, attracting people from all parts of the shopping center, from kids to elderly.