We looked for inspiration in Warsaw’s urban art feeling and brought it to life with a natural and sustainable approach. By combining both concepts we have turned the mall itself into a canvas on which we’ve presented our work of art.
Concept Design, Strategy, Storytelling, Technical Development
Surrounded by a lot of competition, theleisureway created a unique storyline that attracts families and kids, thus providing a strong differential factor.
The ultimate goal was to provide a unique leisure ecosystem that brings energy and fun to the shopping center, and to become a pioneering leisure and shopping destination for the whole family in Warsaw.
We achieved a unique leisure environment by revamping the food court and transforming it into an urban jungle where users are always engulfed in an abundance of lights, colors, and greenery. Away from the food court, we designed two play areas with striking playful elements that are sure to attract users of all ages: A literal WOW-shaped playground overlooking the atrium so that it’s seen from both levels of the shopping center, and another less intense one in the food court for toddlers and youngers kids to enjoy while their parents have their eyes on them.