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Mega Adygea

The mini city


Krasnodar, Russia


Global intervention


Masterplanning, leisure strategy, concept design, technical development, engineering


Technical development completed

The project for Adygea is a unique development and a challenge that is absolutely new within the sector.

We found ourselves before an intervention on a great scale that would change the way shopping is perceived.

Inspiration and First Ideas

Adygea proposes a complete change in how we define a leisure ecosystem and acknowledges the relationship between leisure shopping and a shopping centre visit.

The objective was to create a city for Krasnodar on the other side of the river and add a new pole of attraction that directly connects with the main parts of the project.

Hence, we propose to create a “mini-city”, an integral and seamless concept in which architecture, landscape, lighting, shopping and entertainment interact.


Our intervention is made up of four picturesque neighbourhoods with natural scenery. The central element is a great lake surrounded by restaurants and various leisure activities. All the elements and design equipment installed were designed to increase interaction and improve and prolong the user experience. In this project, a great effort was put into the strategic design of the centre, ensuring leisure is an essential ingredient to be present in every corner of the mini-city.