Our vision for Mall Aventura Santa Anita was to design a leisure ecosystem throughout the shopping centre and create a destination for the 2M of inhabitants of his influence area. We created three cores with three different personalities for attracting all users: Cultural & Social, Technological & Multimedia and Familiar & Active.
Inspiration and First Ideas
We put different bites in order to guide the user though its customer journey. Each one has a concrete function and together they create a network, increase the traffic and establish synergies with the other areas and the food court. Also, we created a wow effect element inspired in the concept of “home”, our first refuge in order to catch the attention of the visitants. Civilisations prior to ours had their home integrated in the jungle: camouflaged with the think nature and hidden among the trees.