Children are creative dreamers. Not only do they dream while sleeping, but also while looking at reality in a different light than adults. Our concept for Airesur’s project came from the idea of a child’s imagination. When children see Airesur’s cloudy logo, their imagination flies high…
LOCATION
Sevilla, Spain
INTERVENTION AREA
80 sqm
ROLE
Strategy, concept design, technical development, manufacturing, installation
STATUS
Completed
This Airesur hanging play area is the perfect example of how a space, thought with leisurethinking in mind, can bring a strong emotional connection to the brand.
Imagination grows when space is limited. This was one of the main challenges for Airesur’s project: to design a complete playroom in a space that does not exist on its own.
Inspiration and First Ideas
The children’s play area concept found its basis in a group of balloons that were flying in the air as if a child had released them. Balloons are elements that children can easily recognize and remember and can be entertaining for a long time.
Solution
The project’s objective was to provide an honest and genuine environment that creates an attractive leisure area for families living in Seville. An intervention that helps Airesur reinforce its position as one of the best-established shopping centers in the city. The playroom is a play and discovery space for children where they are able to develop their personalities through free play. Freedom is at the base of a play area, even if an adult supervises children. When kids play without any directions, their learning is stimulated and their social skills are promoted. The balloons include various areas with different activities divided into a welcome area, arts & crafts, digital games, events zone, active area, and wall-mounted games.
