Vialia Vigo
A Vibrant Community Place
Fecha
2018 – 2021
Área de intervención
26.300 sqm
Rol
Masterplanning, Strategy, Concept design, Technical Development.
Lugar
Vigo, Spain

The aim of Vialia square is not only to attract users to the shopping centre, but to connect with the community and create an area specifically oriented to each of the inhabitants of Vigo.
theleisureway designed a 26.300 m2 leisure ecosystem with a wide offer of activities and experiences based on the integration of the building (designed by Thom Mayne) with the community.
La inspiración
The powerful leisure mix, carefully shaped to socialize and discover. will make Vialia not only a grand plaza, but also an emblematic and distinguishing meeting point in Vigo City.
We applied behavioural design strategies to generate emotional connections and to create a great place to be enjoyed by everybody all day long.
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