Auriga Monterrey

A social hub

Time line

2019

Intervention area

2.300 sqm

Role

Strategy, Concept Design for a new project development

Location

Monterrey, Mexico

theleisureway was invited to develop a social anchor in the centre of a new mix use development.

The project consisted in an activation of a large indoor square by generating a meeting point in order to connect with the community and their families. We identified their needs and created a space that could be used on a day-to-day basis. Under the concepts of warmth, quality and identity, we designed a unique concept as part of the DNA of the brand, with the aim to reinforce the identity, values, and uniqueness of the site.

The inspiration

We were inspired in different concepts from the world of Astronomy and that lead us to create different layers: Auriga Constellation, Celestial Cault, The Observatory, the Secret Garden and the light.

Each zone has its personalised experience, target and identity, but create together a leisure ecosystem with a unique concept. In this way, we created a square for different social groups: families, office-workers, young people with friends and kids.