Conquering The Space
Atrium Targowek in one of the company’s shopping centres based in Warsaw, where Atrium European Real State is accomplishing a refurbishment, with the aim of renovating and modernizing its portfolio.
Our team’s main objective consists in developing a special concept to reinforce the leisure offer for families with an iconic element in line with the mall renovation, bringing new ingredients to enhance the mall’s identity, values and uniqueness.
From the beginning, we were in charge of developing a leisure icon for the shopping centre by conquering the heights and creating an eye-catching effect. In addition, the Mall has undergone a recent renovation that we cannot ignore. The new aesthetic shows very clear and modern design guidelines, and we think that any intervention should be integrated with this new branding design.
Taking this into account, and after studying the atrium space and visibility, we thought about how to adapt the play area to the walls, instead of building a classic “tower”. The playground could be built-in to the sides of the atrium creating a cylindrical play area covering the walls.
It was time to look for a new concept of height playground: A Playwall. The idea is to create a path full of different and challenging games where children can have fun while testing their skills, playing around the atrium, inside the walls.