Hanging play area
Airesur hanging playroom is the perfect example of how a leisure space can bring a strong emotional connection to the brand.
The imagination grows when the available space is limited. This was one of the main challenges for Airesur’s project: to design a complete playroom in a space that does not exist on its own.
Children are dreamers, and very creative. Children do not only dream while sleeping, they dream by looking at reality in a different light from adults. The first concept ideas for Airesur’s project came from the perspective of a child’s imagination. When children see Airesur’s cloudy logotype, their imagination flies high… what kind of thing can a child imagine while thinking about clouds?
The children´s playroom concept found its basis in a group of balloons that are flying in the air as if a child had dropped them. Balloons are elements that children can easily recognize and remember, and they are something that children have been playing with for years.
The objective of the project was to provide a real and genuine environment that creates an attractive leisure area for families living in the city of Seville. An intervention that helps Airesur to reinforce its position as one of the most established shopping-centres of the city.