SEXTA AVENIDA is to be found next to one of Madrid’s most important demographic areas of Pozuelo de Alarcón. The family demographic profile is of significant value, lending Sexta Avenida an interesting potential for growth.
This potential should be tapped by a strategic plan, able to break with the classic perception of a shopping centre. A plan which creates attractive elements that help to modify the perception of the centre, modify the power of attraction of the gallery while promoting foot fall throughout the centre.
We proposed an exciting family project to Sexta Avenida – an iconic, entertaining and magnetic zone, with personality. An atypical seating area, its design offering a soft playground for children and comfortable seating for adults. The multifunctional aspect was a real challenge as was designing a space for both children and adults.
The project also presented very interesting technical solutions as it was modular, light, easy to install and adaptable to the needs of the spaces’ programming of activities.