Shopping Centres Russia
The project for Adygea is a unique development and a challenge that is absolutely new within the sector. We found ourselves before an intervention on a great scale that would change the way of shopping.
Essentially our proposal consists of the construction of a “mini city" an integral, seamless concept in which architecture, landscaping, lighting, shopping and games interact.
Adygea supposes a complete change in the way we perceive the leisure ecosystem and the inseparable relationship between leisure shopping and the visit as an experience.
The objective is to create a city for Krasnodar on the other side of the river and add a new pole of attraction that directly intervened in the backbone of the territory and the relationship between the shopping centre and the community.
Adygea is made up of four picturesque neighbourhoods with natural scenery. The central element is a great lake surrounded by restaurants and leisure activities. All the equipment and design of the constructed area are conceived to increase interaction and improve the visitor’s experience.
In this project leisure was an essential element felt in each corner of the centre, a great effort was made on the strategic design of the centre. In this sense MEGA Adygea-Kuban is really an integral development project in which all elements are considered.